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Taipei’s Ranking as Global MICE Destination Receives Another Boost

Taipei City Photo According to the latest ranking chart published by the International Congress and Convention Association (ICCA) on May 12, Taipei was the venue for a total of 101 international meetings in 2019.

This achievement helps boost Taipei’s global ranking as international conference destination in Asia from number 6 to number 5, putting it behind Singapore, Tokyo, Bangkok, and Seoul. It also placed the capital city as the 19th in the world – a one place improvement compared with the results from the previous year.

As Taiwan’s overall performance in 2019 moved one spot into 4th place among Asian nations, the new ranking also serves as witness to Taipei’s underlying potentials as a meeting, incentives, conventions, and exhibitions (MICE) destination, thanks to both Taipei’s ‘software’ edge and infrastructural readiness.

After establishing the Taipei MICE Office in March of 2019, the city government continued to work on devising both local and international marketing strategies, as well as serving as a staunch supporter of the local MICE industry through its one-stop service model. This year, the City will redouble its effort in marketing and infrastructure, hoping to take advantage of the first wave of post-COVID 19 opportunities.

Information and Tourism Commissioner Liu Yi-ting pointed out that Taiwan has won international acclaim through its effective handling of COVID-19 pandemic with advanced deployment strategies and technological applications. In addition to financial relief measures, the city government also implemented industry assistance and support strategies. The planned incentives and subsidies for large-scale MICE events will help the industry and stabilize company operations throughout the pandemic period.

Anticipating a growth in global economic activities after the pandemic, the city government has redoubled its overseas marketing efforts. It also strives to create an exhibition environment emphasizing hygiene to attract travelers and business.